There are lots of one size fits all ideas for promoting your club online - websites, social media, email newsletters...
But when it comes to deciding on exactly what to do, and actually doing it, things gets harder.
And when it comes to maintaining the website, getting photos and stories for your newsletter, keeping information up to date, things get harder still.
We've all seen those sad, ghost websites and Facebook pages, started with a burst of enthusiasm but with events pages that are years out of date.
There's a story behind them and lessons we can learn.
Whether you are doing it all yourself or have some help, a good online presence and use of the technology will pay off in many ways - more members, more participation, better marketing of the venue and other services, attracting and satisfying sponsors, and saving volunteer or staff time on internal processes.
But where do you start? Where do you stop? And what are the pitfalls? Join us for this course and find out.
Bowling is a game of strategy. So is communication and marketing. Gayle blends decades of experience with technology, training in marketing, and a small business background to help clubs develop successful strategies in using internet communication.
She's a bowler too - the purple bowls in the header are hers - and she's taken her local club to a whole new level with email newsletters, online calendar, putting names down online, and much more.
Options: Annual members have the option of joining an online discussion forum.
Bulk purchase: Clubs and organisations can also purchase annual membership - more details here. For every 5 purchased - get one extra membership free.